To date, the Counter has almost 40 locations, including over 20 in California and a brand new one in the middle of Times Square. National domination may already be occurring.
I visited the Irvine location which can be found in a small outdoor mall with indoor and outdoor seating. The bar had a decent crowd even at 12 PM on a Tuesday. The space was modern, airy and packed with people on their lunch break. (Wow, people take lunch breaks in California!)
I snagged an outdoor table and was handed a small clipboard. This is how you order at the Counter, check your boxes and voila!
Customize your burger the way you may have once ordered sushi. They offer combinations but I happily composed my own masterpiece:
Grass Fed Beef, cheddar, jicama, jalapenos and a soy sesame dressing - bowl style, meaning no bun and over lettuce. Or simply, a cheeseburger salad. I'm not sure there could be anything more perfect than that.
Unless of course you wanted to order fries or tots or both, which as a solo diner, I could not consume but my neighbors all seemed to enjoy theirs.
Or maybe you want to mix it up with a turkey, veggie or chicken burger. Add in some bacon or sprouts or quinoa or peanuts. There are dozens of toppings to choose from and most are no additional charge or just $1 extra.
My masterpiece was $11. And it was heaven. Time to get building yours.
Until our next Berger,
KLB
www.thecounterburger.com
Find a location near you!
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